Nike signs eight-year marketing, merchandising agreement with NBA
Nike Inc said it had signed an extended eight-year merchandising and marketing agreement with the National Basketball Association, making it the first NBA apparel partner to have its logo appear on...
View ArticleNBA signs 8-year apparel deal with Nike
0 Shares Print The NBA announced on Wednesday that it has signed an apparel deal with Nike beginning with the 2017-18 season. The deal is an eight-year partnership. Financial terms were not...
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MacMullan: Six Degrees of Shaquille O’Neal
0 Shares Print ATLANTA — Shaquille O’Neal was 12 years old when the Celtics won the 1984 NBA championship. He wasn’t a student of the game at the time, but if pressed to identify some of Boston’s...
View ArticleNike replaces Adidas as maker of NBA uniforms, signs eight-year deal
Nike Inc won an eight-year merchandising and marketing contract with the National Basketball Association, replacing Adidas as its exclusive apparel provider and making it the first athletic apparel...
View ArticleSources: NBA, Nike have near-$1B apparel deal
0 Shares Print The NBA announced on Wednesday that it has signed an apparel deal with Nike beginning with the 2017-18 season. The deal is an eight-year partnership. Financial terms were not...
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Should NBA baseline cameras be moved back? Players think so
0 Shares Print Should the NBA’s baseline cameramen be moved back? More than a few players think so. Following LeBron James‘ scary fall in the second quarter of Game 4 on Thursday — one that sent him...
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